In March 2020 ABC Friends commissioned Roy Morgan to undertake a survey of Australian adults.
The primary objective of the Community Attitudes to ABC research was to provide independent and reliable insight into the value of the ABC and how it is viewed and appreciated by the Australian public (aged 18+). This report summarises key findings from the survey and analysis, overall and by key demographic segments.
This is a presentation summarising the report.ABC-Friends-Morgan-Survey-Presentation-2020-FINAL
And the survey report itself…Roy-Morgan-ABC-Friends-Community-Attitudes-to-ABC-Survey-Report-May20-v1